The Art of a Good CV

During my time as project manager I have had to spend time when hiring employees looking over multiple CVs sent in applying for various roles we have had advertised. One thing that has always surprised me is the quality of some of the CVs that come in. I thought I would put together a checklist of tips and things to avoid when sending in your CV to a job application.

Things to avoid

–          Misspellings and grammatical errors

–          No examples of work (if possible to provide)

–          Irrelevant content at the top – get to the point, if you are applying for a job as a designer put your design experience at the top and examples of work along with any qualifications.

–          A Lengthy CV – don’t make it 5 pages long sometimes too much information can go against you so condense where possible by removing none relevant information.

–          An unprofessional email address – keep it professional! Not something like ibizamassive2012@hotmail.com

–          Sending the same CV to multiple jobs without tweaking to fit the job spec.

Tips for a good CV

–          A well set out page so it is easily readable.

–          A bit of colour where relevant can sometime help to break up the text

–          Add relevant experience at the top

–          Add your contact details

–          Send examples of work (if applicable)

–          Get somebody else to read over it and give their opinion

–          Write a covering letter

–          Add on any additional training you’ve  undertaken

–          Keep it up to date

 

You would be surprised by how following these simple steps you could find yourself at the top of the pile. On a recent job I advertised only 4-5 of the 40 applications matched the above and naturally they were all offered interviews

Thanks for reading

Tom Linn – Project Manager
Thomas Cole Internet Solutions
www.thomascole.net
Twitter: @tomlinnuk
E-Mail: tom.linn@thomascole.net

“How can I measure if my internet marketing is working for me?”

Internet marketing is a broad term for many different online marketing activities. Some businesses do one type of activity like SEO or E-Mail marketing but to really get to the bottom of what works best for your business you should first ask yourself the following questions.

1.    What do I want to achieve?

This a simple yet very important question that sometimes gets overlooked or forgotten by some businesses. They hear they should be doing social media so they do social media. They hear they should have a Facebook page so they get a Facebook page. But what is it you are doing that for? Usually it is one of the following goals.

– Sell more products
– Get more enquiries
– Get more users viewing your information
– Brand exposure

Once you have decided which option it is you can then look at what options you have in promoting your brand.

2.    How do I achieve it?

 

It can be different for different businesses and their target market.  Nobody knows your customer better than you, think about which platforms your customers will use. If you sell to trade maybe they will be on LinkedIn or respond to e-mail marketing. If they are consumers maybe they will use Facebook or Google ads?

Sometime the answer is “I don’t know”.   When this is case look at what your competitors are doing and see how people interact with them.

 

3.    How do I measure?

The key to all Marketing online or offline is measurement. Are we getting positive results from the effort in time and money that we put in?

The only way to know what’s working is to measure in a number of different ways.

Make sure you have Google analytics or similar installed. This allows you to track the number of visitors to your website along with where they have come from.

Use campaign tracking URLS. This is a URL you can create with a unique link from newsletters or links to add to posts in social media. These show up in your analytics so you can see how effective your campaigns are.

Add E-Commerce/conversion tracking to your website.  This can track sales/enquiries on your website and link them to the different campaigns you have setup, giving you a good understanding of where leads are coming from, allowing you more time and effort to focus on the internet marketing that works for your business.

Tom Linn, Project Manager @tomlinnuk, www.thomascoledigital.com

Social Media keeping it social

Social media in business can sometimes be an area businesses know they should be getting involved in but just don’t know where to start or how to use their time effectively.  For lots of businesses what they also have to realise is Social media is an extension of your brand online and not necessarily a direct sales tool.

The key to social media is to be social. By that I mean if you have social profiles on twitter or Facebook then to get any response from them at all you have to interact with other users. Adding a tweet now and then and expecting a barrage of phone calls will not happen.

Interaction can be done indifferent ways below are ways to interact on three of the main platforms.

–          Twitter – Re-tweet, favourite tweets, tweet other users, reply to users.

–          Facebook – Like status updates, message users, add interesting updates to gain likes, comment on updates.

–          Linkedin – Connect with people you know, connect with possible sales targets, like posts, comment on posts.

Here are some key points to think about when working with social networks.

–          Research and understand the different social media platforms. There are lots of them out there and they all work in different ways. The graphic at this link gives you a tongue in cheek quick run through. https://twitter.com/TomLinnUK/statuses/453821305553309696

–          Think which platforms would suit your business more also look at what your competitors are using and how they use them.

–          If your competitors are not using them then maybe you should be? Have a look around see if they look like the kind of tool your customers would use.

–          Nobody knows your customers better than you and your company so although you can outsource social media the person or company doing the social media needs to have an in depth knowledge of your business as anything they say/do is a reflection on your company.

Once you get a better understanding of how the different platforms work that is when you can make the decision on which to use and how to interact with others.

If you would like any more information or a quick chat connect with me below

Linkedin – http://www.linkedin.com/in/thomaslinn
Twitter – @tomlinnuk
Google Plus – https://plus.google.com/+TomLinnuk/posts
E-Mail – tom.linn@thomascole.net